Where Is Beer Blizzard From Shark Tank Today?

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Before they ended up pitching to the Sharks, Tom "Ozzy" Osborne and Mike Robb were just two friends from Pennsylvania who wanted a colder beer. Osborne, a former Marine and director of food safety at AdvancePierre Foods, had sketched a puck-shaped cooling disc on a napkin while drinking with friends. Robb, his longtime buddy with a background in insurance, believed the concept was worth bringing to life. Their solution was the Beer Blizzard — a small, plastic ice cube molded to fit the dimpled bottom of a beer can, designed to keep it cold longer. It wouldn't be the last time Shark Tank saw a beer gadget — BottleKeeper (a stainless steel bottle sleeve) and others would eventually follow — but none pitched it quite like this.

The idea didn't just stick — it snowballed. Osborne and Robb launched a Kickstarter campaign in 2014 with a modest $5,000 goal. They blew past it, pulling in over $43,000 from more than 2,000 backers, shipping Beer Blizzards to all 50 states and dozens of countries within weeks. But for two guys who weren't full-time entrepreneurs, they knew they needed a bigger push. That's when they set their sights on Shark Tank — hoping national TV exposure (and a shot of funding) could take their beer-can chiller from novelty to necessity.

When Tom Osborne and Mike Robb entered the tank in Season 7, they came bearing ice-cold confidence and one frosty proposition: $100,000 for 20% equity. With American flags spread out on display and personalities that screamed small-town charm, they immediately stood out. The pitch was heavy on personality and light on polish, but it worked. The Sharks cracked open chilled beers mid-pitch and were surprised to find the Beer Blizzards actually worked.

Still, not everyone was sold. Kevin O'Leary bowed out early, concerned about the product's limited patent protection and its position as a novelty rather than a necessity. Lori Greiner made an offer, but it was Mark Cuban, a fellow Pennsylvanian and lover of beer-related startups, who ultimately sealed the deal. After a brief negotiation, Cuban offered $100,000 for 25% — a deal the founders accepted on the spot. The pitch was memorable not just for the product, but for the founders' unapologetically blue-collar energy. Not every beer-cooling product has had that kind of luck in the tank. Even Chill Systems, which pitched a sleek, ice-free cooler in a later season, walked away without a deal.

Right after the episode aired, Beer Blizzard caught a wave of Shark Tank-fueled momentum. Sales spiked, traffic surged, and the product made its way into summer BBQ roundups and Father's Day gift lists — even landing a spot in Forbes' list of "Shark Tank buys that will liven your summer BBQ." Cuban's involvement gave the brand credibility, and by all accounts, the pitch had delivered exactly what Tom Osborne and Mike Robb hoped for: Exposure, legitimacy, and a rush of new customers ready to chill — not unlike the tailgate-friendly rise of Kanga after its Shark Tank debut.

Things looked even more promising when the pair started talking partnerships. They claimed they were in early talks with Dale Earnhardt Jr.'s camp for a potential NASCAR tie-in — a dream pairing, considering the overlap in audience. They teased broader distribution, customized promotional versions, and even hinted at growing their footprint beyond the original puck. For a product that was basically a beer koozie's cooler cousin, Beer Blizzard was suddenly swimming in warm-weather buzz.

But outside the spotlight, not everything was quite so frosty. While the Sharks had inked a deal on TV, there's no public confirmation it ever closed behind the scenes — and the Earnhardt deal, briefly mentioned in early press, quietly disappeared without a follow-up. Still, Beer Blizzard was moving forward on its own — at least, for the moment.

Despite the initial buzz from Shark Tank, Beer Blizzard's momentum began to wane. The deal with Mark Cuban, though agreed upon during the show, never materialized off-camera. Similarly, a potential partnership with NASCAR driver Dale Earnhardt Jr. fell through. While Beer Blizzard did find temporary shelf space in major retailers like Walmart and Target, not everyone saw the appeal. After all, it's a myth that beer always tastes better ice cold — and if that's the entire pitch, the chill better be worth it.

By 2018, Beer Blizzard had ceased operations. The company's website went offline, social media accounts fell silent, and the product became unavailable for purchase. Customer complaints surfaced, particularly from Kickstarter backers who reported unfulfilled orders and a lack of communication. Though the product had its fans, others criticized its effectiveness and price point. Ultimately, Beer Blizzard serves as a reminder that even with a clever idea and national exposure, sustaining a business requires more than just initial enthusiasm.

After Beer Blizzard fizzled out, both co-founders stepped back from the spotlight. Mike Robb hasn't launched any public-facing ventures since the company's closure. According to his LinkedIn, he now works as an asbestos exposure litigator at Bailey & Glasser LLP — a long way from the beer-chilling business, but a return to more familiar ground. The man once seen confidently pitching a puck-shaped beer chiller in an American flag shirt seems to have left the Shark Tank days behind.

Tom Osborne, meanwhile, lists himself on LinkedIn as President and CEO of FTP Consulting LLC, a contract role he's held since 2020. He also includes his work on Beer Blizzard in his experience section, alongside a background in operations, supply chain, and food safety. While he doesn't appear to have pursued another consumer product, it's clear he's stayed active in consulting since the company's shutdown.

Neither founder has spoken publicly about the product's quiet shutdown. But for a napkin-sketch idea that made it onto national television, ended up on retail shelves, and briefly found its way into summer tailgates across the country, it's not a bad footnote to have. The episode's still out there, frozen in time — you can catch their pitch on Shark Tank, available for purchase on Prime Video.