Cailler, the 200-year-old Swiss chocolate brand, is returning to the U.S. for the second time in its history with a pop-up shop in New York City, open through Nov. 26.
Cailler recruited Barneys New York’s ambassador-at-large, Simon Doonan, to create the window art for the pop-up.
“Simon’s reputation of visual storytelling is akin to our belief that Cailler premium Swiss chocolate products are works of art inside and out,” Paul Hodges, head of Cailler International, said in a press release. “Not only are you tasting the rich heritage and generations of recipes and techniques in each bite, but every box has a papercut design incorporated into it that reveals a different part of the Cailler story. We’re thrilled to bring the rich heritage of Cailler Switzerland to the traditions of the New York holiday season.”
Adding to the full sensory experience, guests are invited to a complimentary chocolate tasting, explore Switzerland with a virtual reality headset, and try the limited-edition Winter Selection box.
The pop-up shop is located at 408 W. 14th Street between Ninth and 10th avenues. The New York retail dates and times are:
If you can’t make it to the pop-up, Cailler will also be available through Amazon, its primary retailer in the U.S.