The redecorated, sleek design includes a wrap-around terrace offering alfresco diners a view of the Hollywood sign, Beverly Hills, and beyond. New York-based Steven Harris Architects renovated the entire fifth floor with clean lines and an open floor plan, and Rees Roberts & Partners provided interior design. The new space includes a custom greige onyx bar and a mural by artist Rob Pruitt.
Executive chef Mark Strausman’s menu includes innovative, Italian-inspired dishes made with fresh, local ingredients. Open for lunch, dinner, and weekend brunch, guests can enjoy favorites from the original New York Freds including Mark’s Madison Avenue Salad, a chopped salad with Italian tuna, as well as new 90210-inspired dishes such as the Beverly Hills Club with shrimp, crab, avocado, and bacon; the Raw Vegan Cashew Cheese Dip; and the Farmers Market Flatbread with mushrooms, zucchini, garlic, and goat cheese. The weekend brunch menu includes a variety of bagel and smoked fish platters, numerous egg dishes, and solid standbys like French toast and pancakes.
The bar features small batch spirits, seasonally hand crafted cocktails, and cold-pressed juices. Freds Beverly Hills is open from 11 a.m. to 7 p.m. daily.