Frosé, the popular summer slushie made with rosé wine, has taken outdoor parties, “Sunday Fundays” and fancy shindigs by storm over recent years — and now one wine brand is hoping to take the frozen treat to an even higher level of millennial popularity. The Frozie, created by Cupcake Vineyards, is crowned with a selfie of the drinker printed directly onto the drink’s frothy top. And of course, it’ll be served at the ultimate Instagram party, Coachella.
The cocktail is a conventional frosé blend of the brand’s rosé or sauvignon blanc with fruit (either strawberries or peach), lemon juice, simple syrup and ice. But the foamy whipped cream head is where the real fun starts. The drinker takes a selfie, which is then printed onto the foam with malt extract by a Ripple Maker machine. In a matter of seconds, the drink is picture perfect and ready to be photographed.
The Frozie is set to make its debut at this year’s Coachella, an event with a surplus of experienced selfie takers. While printed images have previously been found on pancakes, toast and even Cheetos, this is the first time we know of that a selfie has ever been printed on a frosé. It may be time to add rosé to the ever-growing list of things that Millennials have effectively killed.