Spotify and Coca-Cola Team Up
Drink up, and listen up! Coca-Cola is pairing up with Spotify, a digital music service that gives subscribers access to millions of song. According to AdWeek.com, the Coke, Diet Coke, and Coke Zero cans in the U.K. will now feature the brand’s logo on the can’s “slimline”.
The cans will also display a Web address for Spotify’s interactive "PlayLists" app. The app features a Coca-Cola red map of the world, which features interactive tags to see what people all over the world, are listening to. The app is available via smartphone and tablet.
Jeff Levick, Spotify’s Sweden-based global ad sales chief, that the company would appear on Coke packaging. After a seven-month wait, the plan will be put into action. Ten million dollars has been invested into the digital music service, as many people utilize it through social media over other online music services. The collaboration isn’t currently planned to hit markets in the United States