10) Wendy’s Pretzel Bacon Cheeseburger from 10 Cutting-Edge Fast-Food Innovations of 2013 (Slideshow)

10 Cutting-Edge Fast-Food Innovations of 2013 (Slideshow)

PR Newswire
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10) Wendy’s Pretzel Bacon Cheeseburger

Wendy’s began rolling out their new Pretzel Bacon Cheeseburger in June, and it was an immediate hit. With Cheddar cheese sauce, thick-cut bacon, honey mustard, lettuce, tomato, and red onion adorning a burger patty, it would have been delicious even if they just tucked it into a standard bun. But in an effort to convince consumers that they have higher standards than that, they’re using an artisan-style pretzel bun. These have been popular for some time, but the pretzel bun’s jump into the fast-food world made it clear that not only had the bun’s moment really arrived, but that a fast-food giant can really have their finger on the pulse of the nation’s culinary heartbeat.