United Airlines has been at the forefront of airline drama this week due to an incident in which an overbooked flight from Chicago to Louisville, Kentucky, resulted in the violent removal of a passenger. The airline first asked for volunteers to take another flight, but when no one volunteered, four people were chosen at random. One of these passengers refused, and the airline’s security aggressively pulled him out of his seat and dragged him through the aisle and off the plane.
Since the video has gone viral and sparked controversy over how airlines treat their passengers, competitors Emirates and Royal Jordanian Airlines did not hesitate to throw major shade at United. Emirates has targeted the CEO, Oscar Munoz, directly by using a quote from last month against him —Munoz said that Persian Gulf-based airlines “aren’t airlines” while criticizing the substantial subsidies they receive from their governments.
Emirates’ video asserts that they are a real airline —a highly-rated one, in fact — and mocks United’s famous slogan, encouraging travelers to “fly the friendly skies… this time for real.”
Royal Jordanian Airlines also joined in on the trolling, tweeting what looks like a no smoking poster that reads: “We would like to remind you that drags on our flights are strictly prohibited by passengers and crew.” Very punny, Royal Jordanian. Well played.