For the past few years, Starbucks has been trying to increase late-afternoon and evening traffic by promoting beer, wine, and high-end foods as part of its “Evenings” program, which will be cut next week.
Starbucks’ Evenings menu included wine, craft beer, and food like truffle mac and cheese, bacon-wrapped dates, and other posh small plates. It debuted in 2010 and started appearing in stores nationwide in 2014. The fancy program eventually reached more than 400 Starbucks locations across the U.S., but as of Jan. 10, it will be no more, the Seattle Times reported.
“This will allow the majority of our locations to focus on our core business,” Starbucks said in a statement.
Wine, beer, and spirits will be integrated into the menus at new Starbucks Roasteries and Starbucks Reserve locations.