Starbucks introduced a late-night concept to select markets in 2012 and now has plans to expand beer and wine sales to two dozen new shops across the country beginning August 19.
Currently, there are only alcohol sales in Oregon, Washington, Los Angeles, Florida, and Atlanta. Starbucks has plans to add the late-night concept to more than 70 locations this week, according to USA Today.
Rachel Antalek, vice president of concept innovations and Starbucks’ sommelier, told USA Today that the company has received good feedback about expanding the Evenings concept to more stores. “We learned resoundingly that our customers want to come to Starbucks and have a glass of wine or a craft beer,” Antalek said. “There aren’t that many places to go in the evening where you can go very relaxed, very casual. It’s not loud. You can actually have a small group and hear yourself talk.”
Along with alcohol, the Evenings program features small plates of food, such as bacon-wrapped dates and truffle macaroni and cheese.
Starbucks locations in Denver, Miami, Orlando, Northern California, and Brooklyn can expect to find alcohol in some stores soon.