Don’t be hatin’! McDonald’s rumored new slogan, “Lovin’ Beats Hatin’,” (which was dropped last week) left many shaking their heads and tweeting a whole lot of criticism. Not since Burger King’s introspective “Be Your Way” slogan flop earlier this year have we been so confused about a fast-food slogan. But McDonald’s is denying that the anti-hater campaign is even a thing (sort of).
"Lovin' Beats Hatin' (is) incorrect and not a new slogan," Lisa McComb, director of McDonald's media relations, told Yahoo. The Daily Meal contacted McDonald’s for more information, but has yet to receive comment.
The leaked phrase, which will supposedly be part of a new advertising platform starting January 1, that looks to "spread happiness in the face of Internet hate,” may still be happening. Burger Business noted that McDonald's has filed for trademarks on both "Lovin' > Hatin'" and "Lovin' Is Greater Than Hatin'."
The latter part of the phrase is likely a reference to the “hate” McDonald’s has been getting all year after dropping sales and steep competition from other fast-food and fast-casual outlets like Taco Bell and Chipotle. The advertising makeover follows another self-defensive campaign, wherein McDonald’s busted scary myths about their food.
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Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter @JoannaFantozzi