McDonald’s wants to know: are you still loving it? The Golden Arches recently announced that starting today they will be giving out one free 12-ounce small coffee to each customer at participating locations. The promotion will run until April 13th, and experts say that it’s most definitely a response to Taco Bell’s announcement of their new breakfast menu, including the waffle taco, which caused quite a bit of buzz when it was announced. Taco Bell's ad for their breakfast menu explicitly pokes fun of McDonald’s by interviewing people named Ronald McDonald who love the new Taco Bell breakfast menu.
For some time now, McDonald’s has set the bar when it came to fast food breakfasts (seriously, the Egg McMuffin has been around forever), but now it seems other fast food chains have caused a stir in the wake-up and drive-through world.
"This event is McDonald's way of encouraging new guests to try McCafé coffee," Greg Watson, senior vice president of McDonald's U.S. menu innovation, said, without acknowledging McDonald’s concerns over competition.
McDonald’s rarely gives out items for free, and this will be the first time that they give out free coffee, so enjoy the promotion while it lasts!