Taco Bell’s breakfast menu has officially launched nationwide as of 7 a.m., and includes the hotly anticipated Waffle Taco, the A.M. Crunchwrap, and Cinnabon Delights. Every item on the breakfast menu is under $2.50, and a few items, like the Bacon or Sausage A.M. Grilled Taco, are just $1.00.
The new menu is available between 7 a.m. and 11 a.m.
To introduce the morning menu, Taco Bell is also actively encouraging customers to talk about their experiences with the new offerings, using #WakeUpLiveMas across social media platforms. The company’s dedicated marketing campaign, produced by Deutsch LA, even found real people named Ronald McDonald to profess their devotion to Taco Bell.
Other items on the breakfast menu include the Bacon or Sausage Breakfast Burrito, the Steak and Egg Burrito, the Sausage Flatbread Melt, and Hash Browns.
Taco Bell has even updated their website to offer advice on how to customize their breakfast items.
“Until now, consumers have been stuck with the same old breakfast sandwich choices everywhere they turn,” said Taco Bell Corp. President Brian Niccol. “We intend to break the boring breakfast routine by making mornings fun again.”
Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.