After a year of experimental menu tweaking led to a 0.2 percent drop in same-store sales across the U.S., Bloomberg Businessweek reports that McDonald’s will be taking a different approach to menu innovation in 2014. Last year, McDonald’s introduced such short-lived items like the Fish McBites, McWraps, and Mighty Wings, which had quite a mighty fall.
The year of unsuccessful menu additions has seemingly encouraged McDonald’s to go in a different direction: back to basics. The newest permanent menu item, which McDonald’s announced on Snapchat with the help of Lebron James, is the Bacon Clubhouse, now available in chicken or beef.
It’s the first burger to be topped with McDonald’s special sauce since the Big Mac, and Businessweek notes that one happy eater hailed it has “the most satisfying burger I’ve ever had from McDonald’s." The Daily Meal taste test panel was also pleased with the burger's artisan roll and the generous serving of special sauce.
While the company forges ahead in its millennial-oriented social media campaign, it is also turning its attention to the classic menu, with fan favorites like the Big Mac, Quarter Pounder, Chicken McNuggets, as well as a more detailed breakfast menu.
Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.