Last December, Bacardi invited 1,800 of its brand ambassadors to Wollman Skating Rink in Central Park for a year-end thank you. Guests were greeted by Santa in one of two ways — either in the form of Bacardi girls dressed in red suits or the plump version alongside his elves. (Pictures were encouraged with both.) The favor was, fittingly, a personally engraved cocktail shaker. The spirits were, of course, Bacardi.