Target Drops Prices on Milk and Eggs to Compete With Amazon

Now maybe we won’t feel so bad for going in for one thing and leaving with a full cart

As if we need another reason to go to Target, the retailer has announced that it’s lowering its prices on thousands of essential items, “from cereal and paper towels to baby formula, razors, bath tissue” and more. “Our mission? To cut through the clutter and provide guests with great everyday value, while continuing to offer additional savings on the right products at the right times,” the company said on their blog.

Customers need not hunt for hidden sales, and there are no gimmicks or fine print. Target is getting rid of tiny signs and ads promoting the “Weekly Wow!” and “Bonus Offer” so customers can easily spot reduced prices on products like milk, eggs, crayons, and markers. The retailer will still hold promotions throughout the store, but plans to make prices in general more affordable to shoppers.

"We've spent months looking at our entire assortment, with a focus on offering the right price every day and simplifying our marketing to make great, low prices easy to spot, all while maintaining sales we know are meaningful to guests," Target's executive vice president Mark Tritton said in a statement.


Target’s announcement follows Amazon’s Aug. 28 acquisition of Whole Foods, after which the retail giant significantly decreased the supermarket’s prices and made popular products readily available on With both stores competing to deliver low prices, it is certainly a great time to implement these 10 tips for cooking tasty meals on a budget. Happy shopping!