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Amazon Is Lowering Whole Foods Prices on Avocados, Salmon, and More

Amazon’s acquisition of the health-food market takes effect Aug. 28
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Amazon has announced that its acquisition of Whole Foods Market will officially take effect on Aug. 28. — and that the new regime’s first move will be to lower the grocery chain’s prices on some of its best-selling products. In addition, the companies will integrate Amazon Prime into the mix — the $99 membership that offers free two-day shipping and access to its video streaming service — so that Prime members receive special savings and in-store benefits.

Seattle-based Amazon disclosed its interest in purchasing Whole Foods for $13.7 billion back in June. Whole Foods shareholders voted in favor of the deal on Aug. 23, according to Reuters.

“We’re determined to make healthy and organic food affordable to everyone,” Amazon CEO Jeff Wilke said in a statement, adding that customers will enjoy lower prices on “products like Whole Trade bananas, organic avocados, organic large brown eggs, organic responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85 percent lean ground beef, creamy and crunchy almond butter, organic Gala and Fuji apples, organic rotisserie chicken, 365 Everyday Value organic butter, and much more.”

Customers can also look for Amazon Lockers in select Whole Foods locations. These will function as pickup and delivery spots for all kinds of Amazon-sold goods.

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“This is just the beginning,” Wilke says. Apparently the tag-team has more customer perks in the works, and these price reductions should offer a boost to a brand that has developed something of a reputation for occasionally extravagant costs (it is sometimes known as "Whole Paycheck") — can you guess the ridiculous prices of these ridiculous Whole Foods products?