Organic Avenue Makes a Comeback in New York City

Founder Denise Mari hopes to make a 'healthy plant-based lifestyle' the norm in the U.S.

The revamped Bleecker St. location is the first Organic Avenue to reopen.

Just yesterday Organic Avenue, the only organic, plant-based, and grab-and-go brand in the U.S., reopened its Bleecker street doors, after shutting down briefly in 2014. Denise Mari, the original founder, has partnered with Steven Fisher, founder of Fisher Capital Investments, to rebuild Organic Avenue.

Her mission? To “change the world of health” by transitioning the “mainstream into a healthy plant-based lifestyle by creating a unique offering of wellness all under one roof,” she said. Fisher is also thrilled to be involved in reviving the brand, helping it “reach its potential, and is looking forward to the months ahead as more Organic Avenue locations reopen across Manhattan."

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The new stores will also serve as mini markets, selling everything from fresh juices, and smoothies and smoothie bowls, to nut-based cheeses, and vegan entrées and snacks, such as bean chili, “cheezy” polenta, and Mexican and Mediterranean salads.

Lovers of high-quality, healthy fare will be pleased to know that Organic Avenue also has the energizing, yet mysterious beverage (at least to me), kombucha, with four flavors on tap! For those of you that have a sweet tooth, your favorite, guilt-free, indulgent treat, the chocolate avocado pudding, is back!

More offerings include a vegan café where cold-pressed juice meets coffee. The café has a full line-up of organic espresso and fair-trade coffee beverages paired with homemade nut “Mylks” instead of your normal dairy creamers. People who prefer tea will be pleased by the selection of super-herbs, a class of medicinal herbs, teas and tinctures.

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