Cinnabon Adds ‘A Taste of Europe’ With New Lotus Biscoff Topped Rolls
Cinnabon announced today that they will be releasing a limited-time treat in partnership with European brand Lotus Biscoff as well as a chance for customers to win 100,000 air miles with their Bon Voyage Sweepstakes.
From Sept. 18 to Nov. 12, customers can visit the Bon Voyage sweepstakes page to enter to win the miles and go on the trip of their choice. In a press release for the event, the brand wrote that fans of Cinnabon can use social media to post the hashtag “BonVoyageSweeps” for unlimited entries.
“We’re always looking for ways to take our guests’ taste buds on an irresistible journey, and the Lotus Biscoff partnership provides a way to enhance our mouthwatering menu items,” said Jill Thomas, vice president of global marketing for Cinnabon via a press release. “By adding a taste of Europe to our bons, Cinnabon continues to offer desirable treats made with the high-quality ingredients everyone knows and loves.”
The new dessert will feature a classic Cinnabon cinnamon roll tipped with Europe’s beloved Biscoff cookie crumbles. It can also be purchased as a topping on Cinnabon’s Center of the Roll — the brand’s self-proclaimed “best part of the cinnamon roll,” cut into bite-sized pieces and served in a cup — and in the Biscoff Cookies and Cream Chillatta, which has the cookie flavor mixed into a vanilla frappe.
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