This is an example of an iconic brand that’s switched owners so many times it’s a near-miracle that it’s made its way out unscathed. Patrick Towle started the brand in 1887, and it was acquired by General Foods in 1927. In 1990 the company merged with Kraft, who sold the brand to Aurora Foods in 1997. Aurora then went bankrupt, so Log Cabin was sold to Pinnacle Foods. One problem? Pinnacle Foods also owns chief competitors Aunt Jemima and Mrs. Butterworth’s. They could have easily just dropped the brand from its lineup, but instead just changed the formula so it doesn’t use high-fructose corn syrup, thus differentiating it from the others.