5 Reasons Why Shake Shack's ChickenShack Should Be Made Permanent
Released on Tuesday, July 7, at the chain’s three Brooklyn locations, this sandwich has received through-the-roof demand. If you ask us, this seems like a national release in the making.
The sandwich starts with a crispy fried chicken breast, which rests on a toasted potato bun on top of shredded lettuce, pickles, and a buttermilk mayo that’s flecked with fresh herbs. Selling for $6.29, it’s crispy, crunchy, and all the components work well together.
Because of the difficulty of setting up a supply chain and the need to field test the product (which culinary director Mark Rosati told us took more than two years to develop from start to finish), it makes a lot of sense to test it out in a trial market. But while it’s currently a limited-time offer, if it sells well, there’s a good change that this trial period could lead to a national rollout. Here are five reason why we’d be strongly in favor of this.