Rick Diamond/Getty Images
Rick Diamond/Getty Images
As the sounds of a tractor trailer roared throughout PNC Bank Arts Center in New Jersey, the country superstar-duo Florida Georgia Line rolled onto the stage with their chart topping hit, This is How We Roll. While this stop on their nearly 60 city nationwide tour seemed like a typical concert, it was unlike the rest. Before rocking on stage, Florida Georgia Line unveiled their highly anticipated Old Camp Peach Pecan Whiskey.
“We’ve always been attracted to whiskey,” Tyler Hubbard, a member of the country duo, said in an interview with The Daily Meal. “On the road for years, we always drank whiskey and it was something that felt natural. It was important to us to develop a whiskey that was special and wouldn’t get old. It is our passion.”
While the list of celebrities creating their own liquor brand grows, Florida Georgia Line’s Old Camp Whiskey brings a unique and refreshing option to the whiskey world. With notes of peach and pecan, this new spirit is inspired by their Southern roots. “The flavors are home to us,” Brian Kelley, his bandmate, added. “When the peach and pecan mix with the whiskey, it is something different that is refreshing and it hits you in different levels at different times.” He explains that their passion and energy are in every bottle of Old Camp Whiskey, and that the different flavor is the ideal conversation starter about whiskey.
Blended with American whiskey aged for a minimum of two years in white American oak barrels, the whiskey is finished offer with an infusion of Southern peach and pecan flavors. In just one sip, the smoothness and sweetness balance with a hint a caramel and light spiced notes. “The song, Smooth, which we wrote before the whiskey was even in the picture could not be more perfect for Old Camp,” Hubbard said. “Our whiskey is smooth.”
Inspired by their by crew of longtime musicians, managers, technicians and friends, which have all become known as their “camp,” Florida Georgia Line aims to make Old Camp Whiskey an experience for veteran and amateur whiskey drinkers. With a great sense of camaraderie within their camp, which is the music duo’s family on the road, they are traveling the country bringing the flavors of the south wherever they visit.
“We love to have a good time and we love whiskey, always have,” Kelley said. “It’s a ritual we’ve had since our first shows, toasting and celebrating with our camp before taking the stage.”
Currently available nationwide, Old Camp Peach Pecan Whiskey is affordable and perfect for barbecues, parties and tailgating at any concert or sporting event. “It is bigger than just liquor, we want people to have a good time,” he said. “You can bring Old Camp anywhere. Put it in a flask and stick it in your boot.”