Where Is Sienna Sauce From Shark Tank Today?
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Imagine spending an afternoon slow-cooking ribs in your oven only to find you added too much brown sugar to that homemade Texas barbecue sauce you lathered on the entire dish. Finding that perfect sauce may feel like an impossible feat. If there was one trusted accompaniment that tasted great on a multitude of dishes, you wouldn't have to spend extra time scrambling to find specific ingredients for each individual recipe. According to CNBC make it, that was exactly eight-year-old Tyla-Simone Crayton's thinking when she and her mother, Monique Crayton, set out to develop and market a chicken wing sauce that slowly turned into one multi-use product over the course of a few short years.
Sienna Sauce, named after the family's hometown, Sienna Plantation Texas, gained traction in 2017 when Crayton and her mother decided to start their own pop-up restaurant out of their home on Friday evenings. Much to the Craytons' surprise, Sienna Sauce fans weren't just using the versatile sauce for chicken wings. Even though Crayton was only nine when the sauce started gaining traction, she was dedicated to the growth of her homemade product which she describes to VoyageHouston as an "everything sauce for everyday." While Crayon began bottling and selling her versatile sauce at the age of 14, she eventually took her chances on "Shark Tank" in the hopes of propelling her business's ongoing success.
What did the Sharks think of Sienna Sauce?
Tyla-Simone Crayton and her mother, Monique were determined to transform any standard chicken wing recipe into a crave-worthy dish as they made their appearance on "Shark Tank" in 2021 on Season 12 Episode 14 (per IMDb). From Crayton's early days as an at home-restauranteur to the bottling and selling of Sienna Sauce, between 2017-2020, the company gained a great deal of traction through the sheer dedication of Crayton herself. CNBC Make It claims the young entrepreneur won various competitions for the sauce throughout the years and started an investment fund through Republic where the company gained support from over 1,000 investors, even in the midst of the COVID-19 pandemic.
Sienna Sauce came to "Shark Tank" not only for an investment: Crayton was initially inspired to begin a career in entrepreneurship from watching the popular ABC show (via YouTube). According to Shark Tank Recap, the mother and daughter duo asked for $100,000 for 10% of their business. Based on Crayton's professional attitude and commitment to her product, Sienna Sauce eventually struck a deal of $100,000 for 20% of their business with investor Kendra Scott.
Where is Sienna Sauce today?
While you learn how to make chicken wings in the oven, you'll be happy to know you can season them with Sienna Sauce, which you'll find at many H-E-B and Wegmans locations across the country. You can even purchase the three most popular sauces, lemon pepper, spicy, and sweet and tangy in one convenient pack directly from Amazon.
Clayton told Mindset + Milestones what sets her product apart from others is the fact that it's a versatile and healthy sauce, with real ingredients. Sienna Sauce is made with honey as opposed to high fructose corn syrup and is also gluten-free. In terms of product reviews, while Amazon customers find the sauce to be a tad runnier than they were expecting, the sauce receives much praise for its exceptional flavor and versatility.
Sienna Sauce continues to remain active on social media, with one of their most recent posts on Instagram showcasing their achievement of reaching $1 million in sales. The company also just released an Instagram post announcing the release of their new 140-ounce size targeted at food establishments. All in all, Sienna Sauce appears to be flourishing online and in stores.