Well, well, well. It looks like the whole beer-swigging male stereotype is about to shatter; just as female brewers are producing kickass craft beers across the country, young women are getting in on the beer game as well, and it's not just at frat parties with kegs of Natty Light.
The Milwaukee Journal Sentinel reports that young women are the new consumers of beers, especially craft beer. According to a Gallup poll, beer is now edging out wine as the alcoholic beverage of choice for women between the ages of 18 and 34 (although we hope they really mean 21 and 34). BeerPulse.com also reports that craft beer sales have doubled in the last six years, and that many craft beer customers turn out to be women 25 to 34 years old. In fact, female craft beer fans have gone so far as to create blogs, Facebook groups, and more to spread the love.
So why the sudden love? Julia Herz, craft beer program director for Colorado's Brewers Association, says that craft beer is an affordable, artisanal commodity that's cheaper than wine but still high-end and delicious. And if that means we end up with some awesome women schooling men on the difference between ales and pilsners, all the better.