Chipotle is the target of yet another lawsuit, this time for allegedly using a promotional photo without the subject's consent.
According to ABC 10, Leah Caldwell from Sacramento, California, said that in 2006, photographer Steve Adams took a picture of her at a Chipotle restaurant in Denver. She said Adams asked her to sign a release, but she allegedly did not sign it.
Last month, Caldwell filed a federal lawsuit, claiming she had seen her photo in multiple Chipotle locations in recent years. Her appearance was distorted, but she is claiming that alcoholic beverages were edited into the picture to make it look as if she was drinking beer, which “[puts] a false light upon her character associated with consuming alcoholic beverages,” she said.
Caldwell is looking for $2.2 billion in damages based on an estimation of how much Chipotle has profited from use of the “iconic picture.” She is representing herself.