Robert Parker, the internationally renowned wine critic who popularized the 100-point wine rating scale has signed a publication deal for a new “international lifestyle magazine for ‘high net-worth individuals and corporate leaders.” The magazine will be called 100 Points by Robert Parker and published by Hubert Burda Media.
100 Points will officially launch in June during a series of promotional events hosted by Parker and will initially be published as a quarterly. The magazine will focus on “a well-curated reader offering complemented by essential service elements — useful information that subscribers can use.” Although 100 Points will cover wine, the magazine will also address lifestyle products and experiences.
The editorial staff, according to Burda, will be an international team of writers and contributors, including ad hoc contributions from The Wine Advocate Team. Parker’s original publication, The Wine Advocate, will remain unchanged.
The first of Parker’s planned promotional events will be a consumer tasting at Hedonism Wines. So far, no other events have been announced.
Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.