Whataburger adds chicken-fajita taco to menu


Regional burger chain Whataburger is adding a chicken-fajita taco to its permanent menu.

San Antonio, Texas-based Whataburger on Monday made the taco part of its regular menu after offering a version as a customized option for some time. The chicken-fajita taco is priced at $3.94 à la carte at units in the Dallas market, and also is available in a $6.24 combo meal.

Whataburger for years has offered egg-based breakfast tacos, but this new item pushes the Mexican staple into other dayparts. The item features sliced, grilled chicken breast; roasted poblano and red bell peppers; and grilled onions wrapped in a tortilla.

“At just 420 calories, the chicken fajita taco offers customers a lower-calorie option — perfect for keeping those New Year’s resolutions — but in a size that still satisfies,” said Rich Scheffler, Whataburger’s group director of marketing.

Whataburger has about 700 restaurants in 10 states.

Contact Ron Ruggless at ronald.ruggless@penton.com.
Follow him on Twitter: @ronruggless