True Indian Hair Founder Karen Mitchell Talks Business, Style And Celebrity Clients

The brands that supply hair extensions for those enviable celebrity locks are usually working silently behind the scenes, but JustLuxe cornered Karen Mitchell, who owns the booming hair extension company, True Indian Hair, for a little chat. This year she is celebrating a decade of providing quality extensions in the form of wigs, clip-ons, sew-ins, toupees and more. When asked how her company is set apart from hundreds of other extension companies, she explained, "It's definitely quality and marketing, but quality sets the tone that separates a top tier company like True Indian Hair from others." On her website, visitors can check out her Love Stories section which shows her customer "after" photos wearing their new styles.

True Indian Hair is popular with the celebrities, too. Rihanna, Zoe Kravitz, and Mona Scott are some of the famous names that have whipped their hair back and forth using products from her company. If you saw Elle's November 2011 issue, you would have seen an editorial spread of Mary J. Blige posing gracefully in beautiful furs wearing 34-inch, Indian natural wave hair styled by Dante Blandshaw. Although dozens of celebrities wear her hair pieces and extensions, some are more secretive about being named. "Let's just say some of your biggest movie stars and singers are True Indian Hair wearers—even some of the men," Mitchell confesses. In our interview, she talks about how to obtain the right hairstyle, the ins-and-outs of owning a business and spills the beans on the A-list clients that go crazy for her hair.