What Went Viral in 2011

We scoured through our archives to find the 10 hottest trending people, videos, and topics in the food world

"Schweddy Balls" Ice Cream

Every year, there’s always a couple viral stories that stand out among the riffraff of pretty infographics and glamorous food photos. In 2008, Improv Everywhere made a splash with their food court musical. Last year, OK Go’s "This Too Shall Pass" music video (in which they have water glasses play the melody, among other insanities) got 31 million views.

So we’ve decided to round up the biggest items of 2011, presenting the 10 stories, people, and of course, the videos that everyone just kept emailing you about this year. This is in no way a comprehensive list, but here’s a reminder of what went viral in 2011.


Kate Middleton and Prince William, courtesy of Wikimedia/Magnus D

The Royal Wedding: Didn’t this feel like such a long time ago? Back in April, everyone was atwitter about what Kate Middleton would wear (McQueen), and of course, what the happy couple would serve. There was champagne, canapés, and a lot of cheese at the lunch reception. As for cake, the bride had a giant fruit cake from Fiona Cairns and there was a chocolate biscuit cake for the groom. Moving on.


Angry Birds: The Rovio android game was so popular this year, it inspired these adorable Angry Birds cupcakes. There's even an Angry Birds cookbook.  But all of this is nothing compared to the father who made a playable Angry Birds cake. It took the poor dad 10 hours to make, with green frosting for grass, chocolate cake, chocolate frosting, and iced birds as ammunition. Now, if only the birds would also explode...


Whole Foods Parking Lot Rap: Rap and food seem to go hand in hand (although it sounds weird in retrospect) and it may have started with this snarky rap about the Whole Foods parking lot. Sample lyrics: “Then I take it to the cheese counter, Humboldt Fog? / We just ran out sir! Really Dog? / Take it easy man, I try to calm myself... / I've been on edge ever since they took Kombucha off the shelf.”

Watch above to hear the whole song, then check out a similarly trending rap about making pancakes, set to Chris Brown’s “Look at Me Now.”


Ben & Jerry’s "Schweddy Balls" Ice Cream: Media outlets (including The Daily Meal) love it when food businesses have a sense of humor, and Ben & Jerry’s proved their worth by releasing an SNL-inspired flavor: "Schweddy Balls." The flavor combines “vanilla ice cream with a hint of rum and loaded with fudge-covered rum and malt balls." While some taste testers wished the ice cream was more ballsy, some conservatives weren’t too happy with the name. But hey, Ben & Jerry's completely revived the hilarious Alec Baldwin skit from the SNL archives, above.