Tinker Tailor Is The First E-Commerce Store That Allows You To Customize Luxury Designer Apparel

Have you ever seen a runway collection and thought to yourself—"that piece would be amazing in red," or "that might work for me if it had sleeves"? We know we're not the only ones who have wanted to fiddle with a designer's line to make it totally our own—and now we can. Launched yesterday, Tinker Tailor is a new site that allows users to customize or create their own designs from luxury brands including Marchesa, Rodarte, Preen and Vivienne Westwood. Hate the muddy, orange plaid on Westwood's new midi skirt? No problem; change it to blue.

Created by founder and former CEO of Moda Operandi, Aslaug Magnusdottir, the site opened exclusively with Marchesa designs, but will be adding multiple brands in the next few days until they offer over 80 luxury designers. Now consumers from around the world can customize their favorites, from ready-to-wear to bridal, into a piece that speaks to their individuality, taste and lifestyle without the need for a couturier.  Fabric colors, patterns and materials are interchangeable, sleeves can be added or removed, hemlines lowered or raised, and chances are good you'll spend a fair bit of time playing with all your available options.