TGI Fridays has thrown away its restrictions on happy hour this week, making all hours happy by expanding its drink and appetizer specials to a full-time special menu called Happy Every Hour.
According to Brand Eating, TGI Fridays’ new Happy Every Hour promotion is a special menu of $5 appetizers and alcoholic beverages priced from $3 to $6, and it is available at any time of day.
The appetizers include mozzarella sticks, boneless chicken wings, and Jack sliders. The drinks menu includes $3 beers, a $4 shandy or Long Island iced tea, a $5 blood orange cooler, and a $6 blueberry-pomegranate Long Island iced tea.
"The world does not operate on a 9-5 schedule, so we're no longer living by the old 4-7 happy hour rules," said TGI Fridays chief marketing officer Brian Gies in a statement. "Fridays has one objective — to bring people together with an experience that makes them happy, and rules don't make anyone happy. So, bye-bye happy hour. Hello, Happy Every Hour."