Nacho cheese
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Taco Bell Billboard Will Dispense Nacho Cheese

Seek this out and you’ll be living free and cheesy

Get ready for the world’s cheesiest advertisement. A Taco Bell billboard in Canada will dispense free nacho cheese, but you’d better get your bowl of tortilla chips ready. The gooey goodness will only be offered for a very limited time on one day.

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“Kicking off the year with a nacho cheese-dispensing billboard means that 2019 will be as crazy as ever for us,” Veronica Castillo, head of marketing at Taco Bell Canada, said in a press release. “Plus, our fans know it’s impossible to deny the appeal of warm, gooey, zesty nacho cheese, and we couldn’t agree more.”

The cheese-dispensing will occur on Jan. 19 from 11:30 am until 2:30 pm EST, right next to Taco Bell's location at 482 Queen St W in Toronto, while supplies last.  Taco Bell Canada did not immediately respond to a request for comment on just how the free cheese will be distributed, but honestly, we’re hoping the billboard has a built-in cheese drinking fountain.

Eaters are encouraged to bring any snack they like for the ultimate nacho cheese upgrade. Or come empty-handed: A limited number of free samples of the chain’s new Nacho Cheese Naked Chicken Chalupa will be handed out at the billboard.

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If you can’t make it to the Toronto Taco Bell to see the billboard, drown your sorrows in the Orange Cream Pop Freeze, a sort of Creamsicle in a cup that has just returned to the restaurant’s menu. And then read through the 25 things you didn’t know about your favorite fast-food chains.