Starbucks Steps Up Its Wireless Game

Faster Wi-fi and a latte? What more could you ask for?

Photo Sasabune Omakase Modified: Flickr/erin/CC 4.0

While Starbucks is known for its delicious iced coffee and coffeehouse environment, exceptionally fast Wi-Fi does not usually come to mind when thinking of the massive chain. However, Starbucks’ new partnership with Google might  change that.

Wi-Fi service will now be up to 10 times faster in Starbucks locations nationwide. Google, together with Level 3 Communications, will begin providing the new Wi-Fi to newly built stores, then to locations where the Wi-Fi usage is greatest. Starbucks hypothesizes that the process will be complete within 18 months. Before the transition, all the stores will have been employing AT&T’s T1 line for 1.5 megabit speeds.

Starbucks acknowledges that all locations will not see an exact and equal increase in the speed of their Wi-Fi. Some locales will see the rise in speed, while others might experience slower wireless internet.

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The partnership with Google will hopefully attract more customers to Starbucks already massive fan base. Free, fast Wi-Fi is becoming more and more necessary as we are downloading and streaming larger files as a whole.