Starbucks to Sell Wine at Outlets Nationwide
Want a cabernet with your cappuccino? Launched in late 2012, Starbucks Evenings offers beer, wine, and small plates after 4 p.m. in select locations, mostly the Los Angeles, Seattle, and Chicago areas. Starbucks has now announced that they will soon be expanding their Evenings project, which is meant to boost sales after rush hours, to thousands of locations nationwide.
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“We designed the Evenings concept in response to feedback from customers, many of whom were looking for a new occasion to gather, relax, and connect with others in the evenings over coffee, tea, small plates, and wine,” a representative from Starbucks told The Daily Meal. “In the true spirit of a traditional coffeehouse, while some stores may serve wine and beer, coffee will remain the focus of the experience.”
The menus available at the Starbucks Evenings will depend on the location, but staples include truffle macaroni and cheese, bacon-wrapped dates, artichoke and goat cheese flatbread, and chocolate fondue. Starbucks wouldn’t comment yet on which stores will be seeing the new Starbucks Evenings, but a representative said that customers should expect the changes to roll out over the next few years.
Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter @JoannaFantozzi