While Starbucks made big headlines with its La Boulange purchase, the coffee giant was in hot water with its fans across the pond.
Business Insider and the Guardian report that a social media gaffe offended many of Starbucks' Irish Tweeps. The Starbucks Ireland Twitter tweeted out to its followers an invitation to its Frappuccino Happy Hour — and then asked them to show "what makes you proud to be British." Whoops.
The Twitter handle's near 2,000-strong following reacted immediately, with tweets like "the ie [in his Twitter handle] stands for Ireland, awaiting the apology before I visit your stores again!!" The Starbucks Ireland posted an apology a few hours later, saying, "We erroneously posted to our Irish Twitter page meaning to post to the U.K. only. Customers in Ireland: We're sorry." The company later made a statement saying the tweet was meant for British fans in honor of the Queen's Jubilee.
Not the biggest error a corporate tweet can make, but still — the coffee giant may need to hand over a few more Fraps for an apology.