Is Starbucks Adopting the 'Suspended Coffee' Movement?
There's a new idea that Starbucks is rolling around, a movement that's catching on called "suspended coffee" — but it's causing some pretty strong opinions on both sides.
What is suspended coffee? For those who don't know, it's the simple act of buying too much coffee and leaving it behind, asking the baristas to give it to whoever comes in asking for coffee. Sounds nice in theory. But when someone posted a link to an Examiner story about suspended coffee (My Starbucks Melody has a screenshot of it) onto the official Starbucks Facebook page, it sparked a slew of Starbucks lovers asking the chain to promote the movement.
Of course, it's not a guaranteed thing that Starbucks will officially institute it (but other My Starbucks Ideas have caught on, like cake pops and mobile payments), but many have decried the suspended coffee movement. Both My Starbucks Melody and the Consumerist have said it's a bad idea, because 1) those in need may not know to ask for a "suspended coffee," 2) it may be abused by freeloading friends, and 3) those asking for a suspended coffee "need more than a free latte" writes My Starbucks Melody. "If you’re truly very poor, you need a square meal. You need a meal program. You need a food bank. You may need a shelter. You probably need bus fare to get to a shelter or meal program. In some ways, and again this will sound harsh, this idea of the suspended coffee makes a more affluent person feel good for doing very little."
Will Starbucks promote the movement, or squash it? We'll be waiting to see what happens.