Shake Shack Will Operate Pop-Up Food Truck at SXSW Festival

Photo Sasabune Omakase Modified: Flickr/erin/CC 4.0

Now SXSW festival-goers will have something else to cheer about besides their favorite musical act. In collaboration with NBC’s Late Night with Seth Meyers, Shake Shack has announced that it will be serving their infamous burgers and fries, along with bottled water for free, from food trucks in two “pop –up” locations during the annual SXSW festival in Austin, Texas, running from March 8th through the 14th.

The food truck will be located at the intersection of 6th Street and Red River Street for the first three nights, and then move to 907 E. 6th St. and Brushy St. for the last three nights of the festival. At both locations, the truck will be doling out burgers and fries to hungry music fans from 8 p.m. to 1 a.m.

Even though this food truck is temporary, Texas is gearing up for its first-ever Shake Shack locations in the Lone Star State coming late this year. Austin’s first permanent location will be located on the corner of South Lamar and Treadwell Streets.

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“Austin embraces all of the important things in life — food, music, community, and culture,” said Shake Shack CEO Randy Garutti.  “We’re excited to be on South Lamar. That puts us in the heart of it all.”