Sean MacPherson to Open Cool New Ludlow Hotel on NYC's Lower East Side

Sean MacPherson to Open Cool New Ludlow Hotel on NYC's Lower East Side

Sean MacPherson has a kind of magic touch when it comes to hotels and restaurants; every property he opens instantly becomes the hottest place in town and stays that way. Now the man behind the Bowery Hotel, Jane Hotel, Waverly Inn, Swingers, Jones, and El Carmen is opening a new boutique hotel in New York’s Lower East Side.

The Ludlow is slated to host its first guests in June on Ludlow St., a once gritty but now mostly gentrified neighborhood. MacPherson is partnering with developers Ira Drukier and Richard Born, backers of Robert Deniro’s Greenwich Hotel and the famed Mercer Hotel among others, on the new project. Formerly an abandoned building, the new hotel will have 184 rooms including 20 plush suites. It will also be home to Dirty French, a restaurant from the owners of Torrisi, Parm, Carbone, and ZZ’s Clam Bar.


The hotel’s red-brick entryway will be accessed by a set of steel and glass doors opening to oak paneled-walls, marble mosaic floors and a massive distressed-limestone fireplace. Glass walls will offer views of the bluestone-paved back courtyard, a rare feature in city properties.

Rooms will feature hardwood floors, handmade silk rugs, petrified wood nightstands and marble-topped tables, all hand selected by MacPherson himself. The mini-bars will hold artisanal and locally-made offerings. The most exclusive accommodation will be the Rockstar suite with wraparound windows and an 1,100-square-foot terrace. Currently their website is not fully up and running, however you can still book a stay and comb through the room types using the Reserve button on their splash page.