Food Navigator is reporting that the birth of the Duke and Duchess of Cambridge’s son will cause a spike in the sale of British foods and drinks and patriotic Brits toast to the new life.
Joanne Denney-Finch, IGD chief executive, says “in recent years national events such as the Royal Wedding and the Queen’s Diamond Jubilee were accompanied by a rise in food and grocery sales as shoppers celebrated at home with families and friends.”
Though the birth of Kate Middleton and Prince William’s son is not a national holiday, she expects that this will be another “oasis moment” that will encourage shoppers to by British products.
The McMullen Brewery has created the Heir Raiser beer as their way of celebrating the birth of the new prince.
The birth could add more than £240M to the British economy in additional sales of food, drink, and memorabilia according to the Centre for Retail Research.