Brunch at Midtown’s Measure Lounge Measures Up

A delicious bargain is hiding in plain sight on Manhattan’s Fifth Avenue
eggs Benedict

Kate Kolenda

Measure Lounge’s eggs Benedict.

To many, the phrase “good brunch in Midtown Manhattan” sounds like an oxymoron, but I was pleasantly surprised on a recent Sunday morning at Measure Lounge at Langham Place, where a companion and I enjoyed a low-key but elegant and satisfying midday meal of American brunch staples.

Firstly, the lounge has it’s own entrance on the corner, and once inside you’re greeted by a sleek-but-shy-of-smarmy interior outfitted in neutral tones of black, brown, tan, and taupe. In a different venue this may have been too dark of a choice of palette, but the floor-to-ceiling windows allow a great deal of natural light in while simultaneously giving diners the opportunity to people-watch the shoppers on Fifth Avenue.


Kate Kolenda

We began with a large bowl of house made granola, berries, and The White Moustache yogurt. I was very pleased to see this brand on the menu, as they’re based in Brooklyn and make small batch, handmade yogurt. It was immediately clear that sourcing local, high-quality products is a priority for chef Vandenabeele, and I began to look forward to the upcoming courses even more.

Measure Lounge French toast

Kate Kolenda

And they didn’t disappoint — cinnamon brioche French toast with strawberry mascarpone was nicely crunchy on the outside while still soft and moist on the inside, and the eggs for the eggs Benedict with house made sausage on a brioche bun were well-cooked and the sausage was flavorful and juicy.

Measure Lounge cocktails

Kate Kolenda

Measure is a cocktail bar, and if you usually like to imbibe at brunch, make sure you do so here, as its offerings are extensive. From made-to-measure mimosas comprising a variety of fresh-squeezed juices, to a seasonal selection of house made bottled cocktails, to signature drinks, there truly is something for everyone to enjoy.

While ordering a la carte is certainly an option, Measure also offers the startling bargain of a starter, entrée, and cocktail all for $35. Considering the location and quality of food, this is definitely one of the neighborhood’s best options for both your palate and your wallet.

400 5th Ave
New York, NY 10018
$ $ $