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Throughout spring 2020, states across the U.S. have navigated various stages of coronavirus closure and reopening. As states reopen restaurants and chains resume dine-in services, restaurant operators are left to reflect on which changes worked and which changes didn’t during coronavirus quarantine.
Datassential conducted a survey of 502 foodservice decision-makers from April 30 to May 5 on what changes they implemented during quarantine and which ones they intend to keep once restrictions are lifted. Here are the most common changes and the ones that might stick around.
Restaurant operators surveyed by Datassential have overwhelmingly observed an increase in takeout orders during the pandemic. Yet, for 80% of respondents, these increases have not been enough to offset dine-in losses. As restaurant operators adjusted in real time, they made necessary additions and cuts to their menu offerings. The following are the nine most common, ranked from least to most popular.
Meal planning can be one beast of a to-do task. Meal-prep hacks can only go so far. Six percent of surveyed restaurant operators reported offering new multi-day meal options for consumers as part of their coronavirus response.
Perhaps to compensate for all the homemade bread people were baking to stay busy at home, 9% of restaurant operators increased their healthy menu items during the pandemic.
Conversely, 14% of operators upped their guilty pleasure offerings. This comes as no surprise given how french fries and indulgent foods reign supreme over America’s favorite takeout.
Sides and drinks for all. Sixteen percent of survey respondents added full meal bundles to their menu offerings throughout quarantine.
Sixteen percent of operators surveyed also added refrigerated or “take and bake” offerings to their menus. For the first time at many establishments, customers could bring restaurant favorites home with meal kits.
Not just financially trying but mentally taxing, the pandemic makes for prime comfort food eating. Accordingly, 21% of operators expanded their comfort food selections.
Finally, instead of adding to their menu, half of food establishment operators made the necessary decision to narrow or limit their menu.
Along with menu changes, restaurant operators have made updates to operational procedures during the pandemic. With statewide stay-at-home orders lasting weeks and social distancing practices still inhibiting full service, food establishments have learned ways to keep staff safe and serve customers responsibly. Here are the nine most common changes from least to most popular.
To stop the spread of the virus, 24% of restaurant operators surveyed added online ordering and or prepay functions to their establishments.
In March and April, popular chains like McDonald’s, KFC and others announced partnerships with delivery businesses like Grubhub and DoorDash to waive delivery fees. In all, 27% of respondents report having signed up their restaurant for new third-party delivery services.
Given the ever-evolving nature of the pandemic, 28% of operators have begun contacting customers directly with updates and policy changes.
Even for businesses that already offered delivery, the coronavirus has ushered 37% of respondents into a new era of contactless delivery. Don’t forget to properly tip the delivery driver 20% of the bill or $5, whichever is higher.
Thirty-seven percent of restaurant operators have shuffled or repurposed their staff, turning bussers into delivery drivers and servers into curbside pickup assistants.
Sixty-two percent of surveyed restaurant operators updated their food safety procedures during the coronavirus pandemic. Take a note from the pros and up your food safety game starting with defrosting food right.
In accordance with government regulations, 63% of restaurants closed seating or shut down dine-in entirely during the early months of the pandemic. Since restaurants have reopened, food establishments have found many crafty ways to promote social distancing.
Curbside pickup has become a happy medium between delivery and dine-in during the pandemic. Since the outbreak’s start, 66% of respondents have added curbside pickup to their restaurant’s services.
The most popular operational change among restaurant operators is reduced hours, with 68% surveyed saying they’ve done so during the pandemic.
Restaurants will look different at all stages of reopening. Some of the common menu and operational changes restaurants made during the pandemic may stick around after restrictions are lifted. These are the nine changes most likely to stay.
Fifty-three percent of respondents view new curbside pickup services as effective now and potentially effective in the future, post-pandemic.
Happy couponing. Fifty-six percent of respondents see presently effective price discounts and other deals as potentially effective in the future.
Just as many respondents, 56%, see newly added healthy menu offerings as potentially long-lasting. When eating at home, be sure to incorporate heart-healthy foods and avoid foods that present themselves as healthy, but really aren’t.
Expect contactless delivery to continue after the coronavirus pandemic. Fifty-seven percent of survey respondents view the new delivery safety measures as effective now and say they will continue in the future.
Indulgent foods are also here for the long haul. Sixty percent of survey respondents expect to keep new indulgent offerings on the menu.
Large, family- or bulk-sized meal options may also be here to stay. According to the survey, 65% of operators expect these offerings to continue post-COVID.
Seventy-nine percent of operators surveyed expect to continue delivery services through third-party groups following the pandemic.
One of many small changes already underway in reopened restaurants, online ordering and pre-pay are expected to stick around. Eighty-one percent of operators view the measures as currently effective and believe they will continue.
Lastly, 92% of food establishments expect updated food safety procedures to continue long after the pandemic. And if you plan on dining out after restrictions are lifted, there are many ways eating in a restaurant will look different too
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