In an effort to expand its grasp within the Asian market, Prosecco Superiore has launched a website in China, where the company reportedly makes the majority of its international sales. From 2010 to 2012, customers in China and Hong Kong were responsible for a 78.9% increase in imported Prosecco.
Conegliano Valdobbiadene Prosecco Superiore DOCG (Denominazione di origine controllata e garantita, or wine of ‘Controlled and Guaranteed Origin’) is produced in the Treviso province and is one of very few DOCG-certified wines of Italy. Each seal is individually numbered for quality control. Prosecco prides on its versatility which makes it “the perfect match to any kind of cuisine and to traditional Asian food.”
In response to the company’s growing popularity with Chinese consumers, Prosecco Superior’s Chinese website includes information of the wine’s history and culture, as well as details on the region of production, which may eventually become a UNESCO World Heritage Site. The website will also offer information about wine events and festivals in Asia.