Preview the Residences at The Hard Rock Daytona Beach This Weekend


Working with the connoisseurs of rock ‘n roll-themed properties, developers Bayshore Capital Inc. will be introducing their new project to add to The Hard Rock Hotel Daytona Beach with the 250 guestrooms and 99 luxury residences on the 11 floors located above the hotel. Taking place during the Rolex 24 at Daytona on January 25 and 26, 2014, the VIP World Preview will be held at the Daytona International Speedway and will get underway with an invite-only launch party in the Infield Midway Display Area.


"Hard Rock is the most exciting hospitality brand in the world", says Henry Wolfond, CEO of Bayshore Capital. "It's not a cookie cutter product. Each property has its own identity in keeping with the character and history of its environment. Daytona Beach, with its renowned heritage of surf, sand and speed, is a rich palette on which to create unique experiences, while setting new standards for luxury and style."

The proposed project will sit on 10 acres of oceanfront property, less than 3/4 of a mile south of the Daytona Beach pier. On each floor, only nine one-, two- and three-bedrooms condos will be available, all boasting unobstructed ocean views. Among the 11 floors of residences, two will be reserved for penthouses. Hoping to match luxury residences in cities like Miami, Los Angeles and New York, the dwellings will offer a number of high-end amenities and elevated lifestyle features.


  • Private poolside area for owners featuring priority food & beverage, towel/water services, and a reserved seating area
  • ​VIP check-in
  • Priority elevator service
  • Owners' concierge
  • Valet parking
  • 24/7 room service
  • VIP membership in Hard Rock Rewards
  • VIP access to hotel amenities, vibrant oceanfront pool area, Body Rock® fitness facility and Rock Spa®, a Lobby Lounge, a Hard Rock Cafe® and adjacent Rock Shop®
  • 10' high ceilings
  • Top of the line finishes and appliances

"Our objective is to pave the way for a new Daytona Beach lifestyle and experience, in concert with International Speedway Corporation and their One Daytona project, and with other people of vision in the area," said Wolfond. "By launching the opportunity to own a Residence during the Rolex 24 at DAYTONA, a global event that brings an affluent and magnetic group of business people to Daytona, we are one step closer to being a part of an exciting new reality for Daytona Beach."

Still in the planning stages are various privileges to enhance the experience like a helicopter shuttle to and from local attractions. Those attending the VIP World Preview event and race will have an opportunity to inquire about purchasing options and chat with representatives about the project.