Supermarket Hangs Sign on How to Increase Customer Spending

Supermarket Hangs Sign on How to Increase Customer Spending
Twitter/Chris Dodd

Sainsbury’s customers were not supposed to see this poster detailing plans to encourage spending.

London-based freelancer Chris Dodd recently saw an all-too-revealing poster in the window of a Sainsbury’s supermarket location.

Dodd photographed and tweeted the poster, which describes a staff-directed “fifty pence challenge,” which reads:

“Let’s encourage every customer to spend an additional 50p (approximately 80 cents USD) during each shopping trip between now and the year end.”

The poster ends with a company signature that sounds somewhat sinister in this context: “We are Sainsbury’s.”

On Twitter, a Sainsbury’s employee named Ross admitted that it was “clearly a poster meant for staff areas,” while Dodd inquired as to how exactly “staff are supposed to encourage the extra 50p spend.

As a result of the exposure of at least one Sainsbury’s store’s practices, a social media campaign dedicated to the #50pchallenge attracted the feedback of other companies, some of which have encouraged patrons to donate 50p to good causes,

or else offer ways to save 50p during each purchase. 

For the latest food and drink updates, visit our Food News page.

Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy

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