Now you’ll be able to gulp down that Pumpkin Spice Latte without leaving your desk chair. So much for the coffee break. After the successful launch of its mobile payment program this year, Starbucks has announced plans to begin a delivery service in 2015. The big announcement came during the company’s quarterly financial report, which delivered “disappointing” results.
"Imagine the ability to create a standing order of Starbucks delivered hot or iced to your desk daily. That's our version of e-commerce on steroids," Starbucks CEO Howard Schultz told Advertising Age. "It is a totally unique technology that seamlessly integrates mobile ordering in our proprietary loyalty program with point-of-sale and store operations, enabling us to enhance our customer experience, and exceed our customers' expectation of convenience and extend customer loyalty."
The delivery option, which will roll out next year, will be a part of the Starbucks mobile app, which Starbucks has been pushing this year in an effort to boost sales.
And if you really can’t get enough of that green siren elixir, Starbucks will also be giving away free Starbucks for “life” (or 30 years, if you buy a grande iced coffee every day) for grand prize winners.
For the latest happenings in the food and drink world, visit our Food News page.
Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter @JoannaFantozzi