Starbucks has announced plans to open a “Starbucks Reserve Roastery and Tasting Room” dedicated to roasting and coffee education, this winter in Seattle. Starbucks also announced that the company would expand its small-lot Reserve coffee line to 1,500 stores globally, along with at least 100 dedicated stores.
“Everything we have created and learned about coffee has led us to this moment,” said Howard Schultz, chairman, president and chief executive officer of Starbucks.
The Starbucks Reserve Roastery and Tasting room is a multi-sensory experience that will transform the future of specialty coffee. We plan to take this super premium experience to cities around the world, elevating the Starbucks experience not only through these stores but across our entire business.”
Furthermore, Starbucks announced plans to test “small footprint, express stores” focused on convenience in select locations, including New York City in early 2015. The express locations will offer a “concentrated set” of food and beverage options, and will integrate Starbucks’ digital payment platform.
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Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.