Russ & Daughters, the iconic Jewish-American specialty shop that has been a staple of the Lower East Side for a century, is headed uptown for a café inside the Jewish Museum on the Upper East Side, reports The New York Times.
Just months after opening the Russ & Daughters Café at 127 Orchard Street, the beloved appetizing store will open its third location in early 2015, complete with a retail counter, on the lower level of the Jewish Museum.
“We realized that it’s the perfect new home,” Niki Russ Federman, a fourth-generation owner of Russ & Daughters, told The New York Times. “We’re both important cultural institutions. We want to preserve tradition yet move ahead, so there’s a synergy in our values.”
Unlike Russ & Daughters’ other locations, the museum café will serve only kosher foods, culled from both the flagship and the newly opened restaurant; museum admission is not required for entry.
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Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.