The time of the croissant-crossover is waning, but the hybrid trend has begun spilling over into the bar. Anheuser-Busch has announced the release of Oculto, its new tequila-flavored beer, meant to attract younger customers that are drawn to both unique Mexican beers and shots of liquor.
Oculto will not contain real tequila, but will be made from blue agave, the plant from which tequila is made. The malted beverage is then blended with beer aged from the wood of tequila barrels. And even though it’s not as potent as a shot of Jose Cuervo, Oculto will have a six-percent ABV value, as opposed to the typical five percent of a Budweiser beer.
The packaging design of Oculto recalls a Day of the Dead skull; the logo turns fluorescent and the skull’s empty eyes glow green when the bottle is cold. Oculto is Spanish for “hidden,” and as such, every bottle of the tequila-flavored beer will contain a “hidden message.”
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Joanna Fantozzi is an Associate Editor with The Daily Meal. Follow her on Twitter @JoannaFantozzi