Dunkin’ Donuts Expands Into Mexico
It looks like Dunkin’ Donuts is continuing their expansion plan. Last year, Dunkin’ announced plans to open stores in California, and now it looks like the brand will also be expanding to Mexico, according to National Restaurant News. Dunkin’ Brands has partnered with local franchisee Sizzling Platter to open up more than 100 Dunkin’ Donuts locations throughout Mexico on a rolling basis, in locations including the capital city Mexico City, as well as the states of Hidalgo, Jalisco, México, Morelos, and Querétaro.
“There’s a significant demand for what Dunkin’ Donuts offers — high-quality food and beverages served fast and at a great value — in Mexico,” said Paul Twohig, president of Dunkin’ Donuts U.S. and Canada, and Dunkin’ Donuts & Baskin-Robbins Europe and Latin America. “We’re very pleased to be entering Mexico with the experienced leaders at Sizzling Platter.”
In addition to offering Dunkin Donuts’ signature doughnuts, coffee, and other familiar food and beverage items, there will also be regional tastes to play upon Mexican consumers’ tastes.