New Market Research On Affluent Media Consumption And Holiday Buying Patterns

The 2013 Ipsos Affluent Survey USA, released a week ago, reports that the affluent population in the United States has increased in size and financial resources. In addition, affluents are still consumers of traditional media, even though their use of digital media continues to grow.
The study projects that there are now 62.5 million affluents in the United States, up more than 6 percent over the past two years. In this Ipsos study, affluents are those adults aged 18+ living in households with at least $100,000 in annual household income. Compared to 2012, affluents' average income rose 4.6 percent to $200,200, and their net worth rose 2.0 percent to $1.01 million.