Meat Tracking App at Australian McDonald’s
The Telegraph reports that an app in Australia is being used by consumers to track where the meat in their McDonald’s is coming from. The “Track My Macca” app (which references the chain’s Australian nickname) can be used to track the restaurant’s most popular products like Big Macs, McChicken Burgers, Chicken McNuggets, and French fries.
The app uses the customer’s location and a scanned mobile barcode on the side of the food’s box to tell consumers the source and where the meat was processed before arriving to be cooked.
Users can also listen to a “real meat story” by a local farmer, baker, or fisherman who supplies ingredients for the popular chain.
McDonald’s has a large franchise in Australia, employing more than 85,000 people at their 780 branches. The app is another part of the chain’s attempt to change their global transparency. Due to the large number of scandals in the past years concerning the restaurants health effects, the company has attempted to create a better image.
As of now, the app is only available in Australia and there are no known plans of it extending elsewhere.